Our roots as a leader in interactive entertainment date back more than 70 years to the manufacture of pinball machines starting in 1943. Revolutionizing that industry with the invention of Tilt technology, the company adopted a spirit of innovation that carried it into the home video market in the 1980s and 1990s and then into the casino industry in the early 1990s. SG Interactive, live in various formats since the mid-2000s, began running full steam ahead with the formation of Bally Interactive in 2011 and Williams Interactive in 2012.
SG Universe product suite name top Guest Experience Enhancement in 2015 Hospitality Operations Technology (HOT) awards from Casino Enterprise Management (CEM) magazine.
Gold Fish Casino Slots launches for tablets and mobile devices on iOS, Android, and Kindle.
First Barcrest slot game launched through Williams Interactive Game Server.
First Multi-Channel Game Server Launch debuts simultaneously in Mobile and Web formats.
Bally Interactive games live online for wagering in New Jersey.
Launch of first ELVIS branded slot game to Game Server.
Scientific Games acquisition of WMS Industries closes.
Bally Interactive games launch on Daub Gaming Sites.
Initial launch of Williams Interactive Remote Game Server.
Jackpot Party Social Casino launched for iPad.
Jackpot Party Social Casino launched for iPhone.
Bally Interactive's Mobile Platform Wins Prestigious Gaming & Hospitality Partner Award.
Bally Interactive's iGaming Platform ('IGP') Wins Top Honors in 2013 Gaming & Technology Awards.
Red Hawk Casino Launches Mobile App Created by Bally Interactive.
Acquisition of Phantom EFX
First Barcrest games launched online.
Bally Receives First Online Gaming License in the United States.
Acquisition of Jadestone Group AB
Launch of Lucky Cruise game on Facebook
First Shuffle Master games launched online.
Official formation of Bally Interactive
Bally Technologies Acquires Mobile Gaming Platform and Applications Provider Macroview Labs
First Williams studio games launched for online wagering.