History


An Experienced Partner, A Legacy of Innovation


Our roots as a leader in interactive entertainment date back more than 70 years to the manufacture of pinball machines starting in 1943. Revolutionizing that industry with the invention of Tilt technology, the company adopted a spirit of innovation that carried it into the home video market in the 1980s and 1990s and then into the casino industry in the early 1990s. SG Interactive, live in various formats since the mid-2000s, began running full steam ahead with the formation of Bally Interactive in 2011 and Williams Interactive in 2012.

2016


September

Scientific Games' SG Universe™ Wins Global Gaming Award for Land-Based Gaming Innovation of the Year

May

Scientific Games expands SG Universe Across Seven Eldorado Resorts. Read the full story here.

January

Scientific Games launches groundbreaking Real Money Gaming and Remote Game Server deal with Gamesys. Read the full story here.

2015


December

Hot Shot Casino Slots is named as one of Facebook's 2015 Games of the Year. Read the full story here.

July

Mohegan Sun Casino Resort in Connecticut launches SG Universe Play4Fun Network.
Click here to read the full announcement.

June

SG Interactive launches its remote game server in the Spanish iGaming market. Click here to read the full story here.

May

Penn National gaming agreement to deploy "SG Universe" at four Penn National properties
Click here to read the full announcement.

April

First MONOPOLY slot titles launched by SG Interactive: MONOPOLY Big Event launches for online wagering, and Super MONOPOLY Money Cool Nights launches to the Jackpot Party Social Casino
Click here to read the launch announcements.

April

SG Universe product suite name top Guest Experience Enhancement in 2015 Hospitality Operations Technology (HOT) awards from Casino Enterprise Management (CEM) magazine.

April

Dragonplay Poker wins top Social Poker Operator award and SG Universe Play4Fun Network wins top Freeplay Gaming Supplier award at the 2015 EGR North America Awards in San Francisco. 

April

SG Interactive launches its remote game server in Denmark
Click here to read the full announcement.

March

SG Universe VenueBet wins Best in Tech award in 2015 Slot Floor Technology awards from Casino Enterprise Management (CEM) magazine.

2014


November

Scientifc Games Completes Merger with Bally Technologies.
Click here to read the full announcement.

November

SG Universe VenueBet Mobile Wagering System launched with Carnival Cruise Lines.
Click here to read the full story.

October

Game Server launch in British Columbia, Canada with BCLC's PlayNow.com.

August

STAR TREK Slots social casino game launched on Facebook.
Click here to play STAR TREK Slots today!

August

Foxwoods Resort Casino Selects Bally Interactive as Mobile Provider.
Click here to read the announcement.

July

Launch of YAHTZEE introduces first Hasbro-branded game to Game Server library.
Read the full announcement here.

July

Parx Casino launches Play4Fun Network social casino platform.
Click here to learn more.

July

Bally acquires Dragonplay Ltd.
Click here to read the announcement.

June

Williams Studio content live via Game Server in New Jersey.
Read the full story here.

June

Gold Fish Casino Slots launches for tablets and mobile devices on iOS, Android, and Kindle.

February

First Barcrest slot game launched through Williams Interactive Game Server.

January

First Multi-Channel Game Server Launch debuts simultaneously in Mobile and Web formats.

January

Gold Fish Casino Slots launches on Facebook.
Click here to learn more.

2013


December

Launch of Affinity Gaming Play4Fun Network social casino platform.
Click here to learn more.

December

Bally Interactive games live online for wagering in New Jersey.

November

Launch of HTML5 Mobile Wagering Platform for Game Server.
Learn more here.

November

Launch of first ELVIS branded slot game to Game Server.

October

Scientific Games acquisition of WMS Industries closes.

October

Bally Interactive games launch on Daub Gaming Sites.

July

Play4Fun Network social casino platfrom launches with Snoqualmie Casino. Learn more.

May

First KISS branded slot game launches to Game Server. Learn more.

February

Initial launch of Williams Interactive Remote Game Server.

January

Jackpot Party Social Casino launched for iPad.

2012


December

Jackpot Party Social Casino launched for iPhone.

December

Williams Interactive parent company recognized as one of nation's "Best and Brightest Places to Work". Learn more.

November

Bally Interactive's Mobile Platform Wins Prestigious Gaming & Hospitality Partner Award.

October

Bally Interactive's iGaming Platform ('IGP') Wins Top Honors in 2013 Gaming & Technology Awards.

September

Granted Nevada Interactive Gaming License. Learn more.

August

Red Hawk Casino Launches Mobile App Created by Bally Interactive.

July

Official formation of Williams Interactive. Read the announcement here.

June

Launch of Jackpot Party Social Casino on Facebook. Learn more.

June

Acquisition of Phantom EFX

June

First Barcrest games launched online.

June

Bally Receives First Online Gaming License in the United States.

May

Acquisition of Jadestone Group AB

January

Launch of Lucky Cruise game on Facebook

2011


December

First Shuffle Master games launched online.

October

Official formation of Bally Interactive

July

Bally Technologies Acquires Mobile Gaming Platform and Applications Provider Macroview Labs

January

First Williams studio games launched for online wagering.